June - August 2014
Freelance Strategist/Project Manager/Research Analyst
Clients: Little House, Relevation Research, Campfire
Landscape research, synthesizing insights into tactics and formulating project workflows.
January - March 2014
Part & Sum
Client: NBC Nightly News
Worked alongside senior strategist in a two person team. Was responsible for competitive landscape research, synthesizing insights into strategic tactics, helped the newly formed digital team learn agile techniques to move forward and execute tactics advocated within the strategy.
Worked on positioning statements, landscape analysis and helped the senior strategist and creative director build out comms strategy deck for an upcoming show on a major cable network
Ari Abraham is a hyper-intelligent guy with an original, analytical mind. He's also a talented writer. In the entertainment space, he's able to quickly examine a property, get at its essence and deliver incisive and actionable strategic insights to the larger team. From a copywriting perspective, Ari has a strong and versatile voice that's especially suited for mid to long form and scripted content. It's been pleasure working with him and I would not hesitate to do so again. - Nick Braccia, Creative Director, Campfire NYC
I recently had the pleasure of working with Ari on a comprehensive positioning strategy for an entertainment client. He has a deep knowledge of the entertainment business, in particular television. His nuanced grasp of both network and cable programming allowed him to uncover deep insights through a granular landscape analysis. His depth, independence and ability to communicate and collaborate with our team made him invaluable. - Jim Babb, Founder, Part & Sum
Worked on SOW document coming up with a comprehensive positioning strategy which explored what sort of narrative tactics could be used during the launch of a single from a major recording artist.
May 2013 – August 2013
Worked on developing and writing up digital tactics for Vampire Academy (The Weinstein Company), Assassins Creed 4 (Ubisoft), tweaked copy for an internal Gap Franchise site, participated in the team tasked with naming the latest endeavour from Save The Children US and did landscape research for an impending show on a major cable network. See Portfolio for samples.
October 2012 – May 2014
Worked on: Metalhead, Tall Bike Joust, Haiti Redux
October 2011 – December 2011
Worked on: Developing transmedia narratives for a variety of projects on their production slate
May 2008 – September 2011
My work at Chaos was primarily as a narrative writer. The two key projects I developed and wrote on with them was Timedancer, an interactive, episodic experience and Zombies Ate My City, a location-aware game. Both were featured apps for the Windows Phone platform and got featured on BBC Click. The work also saw me speak on a panel about transmedia games at BAFTA.
September 2002 – July 2005
UWE, Bristol, United Kingdom
BA (Hons) Time Based Media
Awarded: First Class Honours
Jim Babb (Part & Sum): firstname.lastname@example.org
Jena Steinbach (Little House): email@example.com
Nick Braccia (Campfire): firstname.lastname@example.org
Mike Monello (Campfire): email@example.com
Fredric King (Fountainhead): firstname.lastname@example.org
Justin Catron (Blacklight): email@example.com