June - August 2014

Freelance Strategist/Project Manager/Research Analyst

Clients: Little House, Relevation Research, Campfire

Landscape research, synthesizing insights into tactics and formulating project workflows.

January - March 2014

Part & Sum

Research Analyst/Strategist

Client: NBC Nightly News

Worked alongside senior strategist in a two person team. Was responsible for competitive landscape research, synthesizing insights into strategic tactics, helped the newly formed digital team learn agile techniques to move forward and execute tactics advocated within the strategy.

November 2013

Campfire

Writer/Strategist

Worked on positioning statements, landscape analysis and helped the senior strategist and creative director build out comms strategy deck for an upcoming show on a major cable network

Ari Abraham is a hyper-intelligent guy with an original, analytical mind. He's also a talented writer. In the entertainment space, he's able to quickly examine a property, get at its essence and deliver incisive and actionable strategic insights to the larger team. From a copywriting perspective, Ari has a strong and versatile voice that's especially suited for mid to long form and scripted content. It's been pleasure working with him and I would not hesitate to do so again.  - Nick Braccia, Creative Director, Campfire NYC

I recently had the pleasure of working with Ari on a comprehensive positioning strategy for an entertainment client. He has a deep knowledge of the entertainment business, in particular television. His nuanced grasp of both network and cable programming allowed him to uncover deep insights through a granular landscape analysis. His depth, independence and ability to communicate and collaborate with our team made him invaluable.  - Jim Babb, Founder, Part & Sum

 

September 2013

Awkward Hug

Writer/Strategist

Worked on SOW document coming up with a comprehensive positioning strategy which explored what sort of narrative tactics could be used during the launch of a single from a major recording artist.

 

May 2013 – August 2013

Campfire

Writer/Strategy

Worked on developing and writing up digital tactics for Vampire Academy (The Weinstein Company), Assassins Creed 4 (Ubisoft), tweaked copy for an internal Gap Franchise site, participated in the team tasked with naming the latest endeavour from Save The Children US and did landscape research for an impending show on a major cable network. See Portfolio for samples.

 

October 2012 – May 2014

Fountainhead Transmedia

Writer

Worked on: Metalhead, Tall Bike Joust, Haiti Redux

 

October 2011 – December 2011

Blacklight Transmedia

Writing Intern

Worked on: Developing transmedia narratives for a variety of projects on their production slate

 

May 2008 – September 2011

Chaos Created

Creative

My work at Chaos was primarily as a narrative writer. The two key projects I developed and wrote on with them was Timedancer, an interactive, episodic experience and Zombies Ate My City, a location-aware game. Both were featured apps for the Windows Phone platform and got featured on BBC Click. The work also saw me speak on a panel about transmedia games at BAFTA.

 

 

Education

September 2002 – July 2005

UWE, Bristol, United Kingdom

BA (Hons) Time Based Media

Awarded: First Class Honours

 

 

References

 

Jim Babb (Part & Sum): jim@partandsum.com

Jena Steinbach (Little House): jena@wearelittlehouse.com

Nick Braccia (Campfire): nbraccia@campfirenyc.com

Mike Monello (Campfire): mmonello@campfirenyc.com

Fredric King (Fountainhead): fking@fountainhead.com

Justin Catron (Blacklight): justin@imperativeentertainment.com